- Log into App Store Connect
- Click Apps and select your app
- Click iOS or tvOS (whichever app you wish to release)
- If your app version is ready to be released manually, click the blue Release This Version button
It’s important to note that it may take up to 24-48 hours before the app is able to be installed across all App Stores globally. Also, the App Store needs to become familiar with your app and how people search for it before establishing where to rank it in search results, so once it is live, hold tight for the first week if you’re having trouble searching for your app.